WHY AIR JORDANS ARE SO POPULAR?
Air Jordan is the first name that comes to mind when we think of basketball sneakers and athletic clothing. This is the most well-known brand for producing athletic products. Nike created and designed it in the United States. For 37 years, Air Jordan has dominated the market. Isn't it incredible? Not only athletes but also local users from all over the world would like to wear the shoes by Air Jordan, a Nike line.
WHY AIR JORDAN ARE SO IN DEMAND?
No one can compete with Air Jordan in terms of material and product quality. It is very popular among the elite. Wearing these sneakers is seen as a status and class symbol. Air Jordan products make people feel proud and confident. The products are a bit pricey, but they are worth every penny. The quality they provide is extraordinarily amazing when compared to other brands in the same product line, so it will not be difficult on the budget and people like to buy this brand.
WHY IS AIR JORDAN SO POPULAR?
Michael Jordan is a world icon in the basketball industry and potentially one of the greatest players to ever play the game. His fame can be measured by the fact that the legend's life documentary is one of the most viewed shoes in the world, leaving a lasting impression on people. With this massive fan base, the legend's brand has swept across the market and up to the standards for everyone's go-to footwear, MJ's very own Air Jordan, one of Nike's most famous brands. Nike attracted millions of eyes with their sleek design, unique shape, and beautiful logo of jumping Michael Jordan, the main reason for all the aura.
WHEN DID JORDAN BECOME POPULAR?
IT ALL BEGAN WITH ONE MAN, Number 23 of the NBA, Michael Jordan when you think of sneakers as street wear where you have to thank one man if it wasn't for him, we would still be wearing the loafers from North Carolina as leisure wears, modern sneaker culture has roots in the air that is Air Jordan released in 1985.
Before Michael Jordan, Converse was the top brand; when you thought of athletic shoes, you thought of Converse; however, they weren't hot enough to meet the desires of new emerging youth and fan base in the late 1990s; they were either all white or all black, with no exquisite colors or designs to attract public attention.
1985 marks the beginning of Nike and Michael Jordan's historic collaboration. Air Jordan made its debut in 1985, but it didn't gain much recognition and fame from customers until almost a decade later, in 2000, about 20 years after his last world trophy and a decade after his last game, the Nike brand hit revenue of 2.9 billion USD dollars from Jordan brand in 2018.
Michael Jordan wanted to sign a deal with Converse or Adidas in the late 1970s because these were the most famous brands at the time, and the legend wanted a shoe that was lower to the ground, unlike the AF I, but it couldn't happen due to internal company issues.
Michael Jordan is still the only signature king 18 years after his last NBA game, with a brand worth billions of dollars and recognition all over the world in every corner and at every age, regardless of gender.
ARE AIR JORDAN STILL POPULAR?
There are several reasons why Nike Air Jordan’s are still so popular today. One reason is that they are constantly re-released in new styles and color ways. This keeps people engaged in the shoes and ensures that there is always a fresh supply on the market.
Another reason for their popularity is that Jordan is still relevant and popular. He's frequently seen wearing his signature shoes, which helps keep the brand in the minds of customers.
Finally, Nike does an excellent job of marketing the Air Jordan brand. They frequently collaborate with other brands and celebrities to generate buzz about the shoes. This helps to keep them in the spotlight and ensures that they remain one of the most popular sneakers on the market.
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WHAT IS SO SPECIAL ABOUT JORDAN SHOES?
Every famous product has a history that makes it unique and worthwhile to purchase. Nike Air Jordan is one of the most popular sneakers in the world for a reason: they're stylish, comfortable, and long-lasting. In terms of cost versus product quality, Nike uses the highest quality materials for the production, design, and branding of their shoes, and each time they launch a new design, it has an association with ideas. It all started with a franchise, an immortal icon, and a basketball and lifestyle revolution.
Air Jordan rarely existed because Michael Jordan, also known as one of the greatest basketball players in the world with the most trophies and titles to his name and a fan base of millions and millions, was adamant about signing a deal with Adidas. However, fate intervened and Adidas was unable to offer him a deal due to some issues. Disappointed by the situation, Michael Jordan, who used to wear Converse in college for years primarily because his coach at North Carolina was paid 10 million dollars, The brand's history entices buyers to try it.
WHAT JORDAN SHOES ARE MOST POPULAR?
When it comes to the most well-known Air Jordans, the Air Jordan V is one of the most popular, as well as one of the 50 signature sneakers available for $10,000.
The Air Jordan OVO is one of the most famous shoes, valued at around 20,000 dollars, and was created as a gift for Drake and his crew. The spot price of these shoes was not like any other in the market due to proper identification of the DRAKE X MJ collaboration, making it one of the most valuable sneakers of all time. With a retail price of around $23,000 per pair, the Air Jordan II blackout is widely regarded as one of the most popular designs in MJ's entire career. Air Jordan Black and Golden another eye-catching and heartwarming pair for fans were released in 2013 and are sold at about 62,000$ in market
The Air Jordan 12 OVO, which was once owned by Drake, was sold for a whopping $100,000. The most famous Air Jordan is without a doubt the Air Jordan 12, which is valued at around $120,000 and is considered one of the most valuable pairs because the legend wore it in many crucial matches and clutch moments throughout his career.
WHY AIR JORDAN ARE SO EXPENSIVE?
According to Spike Lee, the first reason Jordan is so expensive is the association of names and fame associated with the brand:
“You know how I get up from my game? Do you know? Do you know?
Do you know? Air Jordan! Air Jordan! Air Jordan!”
In the United States, the brand has become a luxury item; if you look across the room, you can easily tell a $100 shoe from a $300 shoe. In comparison to other competitors in the market, they also made more money from resale and received larger pies. They increase their supplies to meet demand, increasing and balancing their revenue. Their main goal is to target younger consumers and increase the brand's popularity by releasing retro.
Jordan rebounded from its lows in 2018, focusing on female customers as well, and was successful in releasing nearly 11Retro. To promote the brand among the younger generation, they enlisted the help of Travis Scott, Virgil Abloh, and others. Hiring expensive marketing endorsers can cause the price count to exceed a certain profit threshold.
According to the price, Nike always prioritizes the consumer's comfort, so the shoes are easy to wear and relieve chorionic foot pain, as most surveys have been conducted under the high price count of the shoes.
Nike and Michael Jordan have honored this iconic silver wear numerous times since the release of the retro one, 16 years after his last NBA game and 21 years after his last championship, demonstrating branding to new heights.
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