At the end of 2022 we saw Adidas confirm its split with the streetwear mogul Kayne West, and this was very public. Stemming from a strain in the partnership Kanye was not happy with some of the terms and this fuelled a rivalry that lasted quite a while and ultimately ended in a split after Ye made some anti Semitic comments.
Since then it was made public that Adidas was sat on over $530 billion in Yeezy stock. It was originally planned that there would be
- No new Yeezy-branded designs
- Only selling current Yeezy branded products that Adidas cannot sell without Ye
- No update on the future after these are sold
- Pirate Blacks will be one of the first releases
But that still didn't cover the insane amount of unsold stock. It is clear that Adidas aim for sustainability, so destroying the stock would never be an option.
Does this mean Adidas will be back on track to sell Yeezy stock in the future?