Nike honours Virgil Abloh's work and tries to decipher the genius "code"

Nike the codes exhibition

Nike will host an exhibition titled Virgil Abloh: The Codes c/o Architecture at this year's Art Basel. This is said to be a four-day event that will trade the late designer's creative legacy. The event, which will take place December 1-4 at the Rubell Museum in Miami, will encourage discussion and feature exhibitions and workshops centered around Abloh's work.

According to Nike, the intent of the program is to explore Abloh's "codes" as well as understand. It will attempt to look behind a set of Abloh-specific design principles that can be applied to any medium. These principles will serve as guidelines for future Nike projects. These concepts will be implemented by Team Architecture, a team Abloh has assembled to implement his collaborations with the sportswear brand.

Virgil Was Here
[Photo: Andrew Nguyen]

The Miami event is being held in partnership with VA Securities. This creative firm is the company run by his widow, Shannon Abloh. "Virgil and Nike have succeeded together because he understood the brand's role as a cornerstone of culture, while Nike recognized the importance of supporting creatives and their visions," Shannon said in a press release. "This wonderful four-day experience at Miami Art Week will honor their shared legacy and pay tribute to both Virgil's open-source methods and his genuine commitment to collaborating with and inspiring others."

Off White x Nike Terra Forma
[@instagram @carterwang]

The Codes exhibition in Miami will also be of interest to sneakerheads worldwide, as we can expect interesting new impressions and teasers. It is also said to be the official debut of the Off-White x Nike Terra Forma. This is a shoe designed by Abloh that will launch this fall. This shoe is the first Abloh-designed Nike model in a very extensive catalog featuring the Swoosh. These models will be released along with an accompanying clothing collection in December.

So we can be very excited to see what Nike has in store for Abloh's creative spirit and where the Swoosh's journey is headed.

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