Take a closer look at the Auralee x New Balance 2002R Collaboration Pack.

Auralee And New Balance Create Magic With the 2002R


Tokyo-Based Streetwear label Auralee is back in collaboration with new balance for another collection of classic silhouettes. Auralee has a number of unique collaborations with New Balance already under their belt, following the release of their takes on the 550, the RC_2 and the FuelCell Spreedrift. Now the brands are working on a duo of 2002R colourways that are set to incredibly popular following the current hype around the 2002R silhouette.

For this collaboration though, AURALEE keeps things simple with two minimalist colorways, 'White' and 'Beige', adorning the majority of each sneaker, which is joined by pleasing pops of contrasting hues atop the silhouette’s unmistakable midsole.

Arriving as a part of AURALEE’s SS22 offering, the 2002R is arguably one New Balance’s cleanest collabs of the year, despite being one of many. While one could put its appeal down to the silhouette’s undoubted popularity, others may just say it’s the Japanese brand’s subtlety that makes this tick.

We already know for sure this collab is going to make some waves in the streetwear scene, but the real test will be whether they can out hype the previously released '2002R Protection Pack'.

We hope that everyone who wants a pair will get a W on release day, but we all know by now that its unlikely. So if your looking where to buy these New Balance after release day, or where to buy other exclusive New Balance releases then look no further than King Of Kicks.

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