Most likely you have seen the Corteiz logo being projected on the Nike London building, whilst many thought this was an independent clout chase it seems there is much more to the story..
Nike has now confirmed a collaboration between the two brands, but what exactly is in-store is yet to be revealed. This may be surprising seen as Cortiez comes across as an underground brand with extreme marketing tactics like swapping branded jackets for its own, and having password-protected website launches this is far different from the Nike style of sales.
But this is Nike, and they know what they're doing when it comes to collaborations. Showing they're keen to appeal to its London and UK audience this collab could be huge. Keep up to data with the later Sneaker News here at King Of Kicks