Abishek Som, the former head of the Yeezy innovation lab at Adidas, has announced the launch of his own sneaker company, Som Sneakers. The company aims to bring a new level of sustainability and innovation to the sneaker industry, with a focus on creating high-quality, comfortable sneakers that are made from eco-friendly materials.

Som has a long history in the sneaker industry, having previously worked at Nike and Adidas in various design and innovation roles. During his time at Yeezy, he helped to develop some of the brand's most popular sneakers, including the Yeezy Boost 350 and Yeezy Boost 750.

Som Sneakers' inaugural collection, called "The Future Series," features a range of sneakers made from recycled materials and designed with comfort and sustainability in mind. The company's signature material, called "EcoKnit," is made from recycled water bottles and is designed to provide the same level of comfort and support as traditional sneaker materials.

In addition to its focus on sustainability, Som Sneakers is also committed to transparency and ethical manufacturing practices. The company has partnered with factories that adhere to fair labor practices and has implemented a traceability program to ensure that all materials used in its sneakers are ethically sourced.

Som Sneakers has already received a lot of buzz in the sneaker industry and has gained a loyal following of fans who are excited about the company's innovative approach to sustainability and comfort. With its unique blend of style, sustainability, and innovation, Som Sneakers is poised to make a big impact in the sneaker world.