The Air Jordan 4 is a classic basketball shoe that was designed by Tinker Hatfield and released by Nike in 1989. It quickly became one of the most popular and beloved sneakers of all time, and it is still widely sought after today. Here are a few reasons why the Air Jordan 4 has remained so popular over the years:

1. Design: The Air Jordan 4 has a unique and iconic design that has stood the test of time. The shoe features a mesh upper and plastic wing eyelets, which give it a sleek and futuristic look. The Air Jordan 4 also has a visible Air cushioning unit in the sole, which provides comfort and support for the wearer. The overall design of the Air Jordan 4 is sleek, stylish, and timeless, which has helped to make it so popular.

2. Performance: In addition to its stylish design, the Air Jordan 4 was also designed with performance in mind. The shoe has a padded collar and tongue for comfort, as well as a solid rubber sole for traction and durability on the court. The Air cushioning unit in the sole helps to absorb shock and provide cushioning for the wearer, which makes it a great choice for basketball players.

3. Celebrity endorsements: The Air Jordan brand has always had a strong connection to popular culture, and celebrity endorsements have played a big role in the success of the Air Jordan 4. Michael Jordan, who was already a household name due to his success on the basketball court, wore the Air Jordan 4 during his time with the Chicago Bulls, which helped to boost the shoe's popularity even further.

4. Limited releases and collaborations: Another reason why the Air Jordan 4 has remained popular over the years is due to its limited releases and collaborations with other brands. These special releases create a sense of exclusivity and demand for the shoe, which has helped to keep it in the spotlight. The Air Jordan 4 has been released in a variety of colourways and has been the subject of numerous collaborations with other brands, which has helped to keep it relevant and sought after.

In conclusion, the Air Jordan 4 is a classic sneaker that has remained popular due to its iconic design, excellent performance, celebrity endorsements, and limited releases and collaborations. It is truly a timeless shoe that has stood the test of time.

From what we've seen already the Jordan 4 hype is going to carry its way into 2023 nicely, and we're here for it.

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